Bricking it! How a ‘crinkle crankle’ wall reinvented the Serpentine Pavilion

Lanza Atelier’s simple, powerful pavilion features an actual serpentine brought to life in a wave of rust-coloured brick – a material never used for the structure before

Serving looks all summer on the green carpet of Kensington Gardens, the often wildly experimental Serpentine Pavilion is best viewed as a piece of architectural haute couture. For the last 25 years, it has hosted all sorts of fashionistas, from the American Frank Gehry, whose pavilion resembled an explosion in a lumber yard, to Swiss magus Peter Zumthor, who built a charcoal-walled hortus conclusus (contemplative room), that tuned out the wider park landscape entirely.

The Serpentine’s rules of engagement are simple: the selected architect should not have built in the UK, so it’s a chance to showcase new or unsung talent. The constellation of largely white male superstars doing elaborate parodies of themselves, which characterised the pavilion’s early imperial phase, has given way to what might be described as more nuanced midlife, featuring younger emerging architects from more diverse backgrounds.