‘Hello ladies and sons of ladies’: women are using ‘microfeminisms’ to flip the gender script

The practice is not entirely serious – but it raises awareness of the many sexist tropes built into everyday life

When Tori Dunlap writes a letter or email to a heterosexual couple, she puts the woman’s name first in the greeting. When her good friend got married, Dunlap waited until the name-change documents were officially signed to update her surname in her phone contact. These tiny rebellions are not activism. They are “microfeminisms”, or what Dunlap, 31, describes as “little actions for women’s equality, as opposed to going to a protest or donating to a cause you believe in”.

Dunlap, a Seattle-based author and podcast host who focuses on promoting women’s financial literacy, posted on TikTok last year asking her 2.4 million followers: “Tell me your most unhinged way that you practice microfeminism.” The comments section filled with niche – and not entirely serious – answers, such as starting every work presentation by saying “hello ladies and sons of ladies” and “immediately assuming men are talking about women’s sports instead of men’s”.