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Lady Gaga, mop in hand, revives the Hollywood tradition of Japanese commercials

El Pais EnglishSpain · EUROPE

The singer is the face of a FamilyMart campaign to recruit employees. The practice recalls a period when Asian brands paid large sums to movie stars — grouped under the label ‘japanders’ (sold out to...

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The singer is the face of a FamilyMart campaign to recruit employees. The practice recalls a period when Asian brands paid large sums to movie stars — grouped under the label ‘japanders’ (sold out to Japan) — to appear in their ads

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