Sharmaine trend fuels calls to support local agriculture

CEBU CITY, Philippines – What started as a viral joke online has become an opportunity to promote support for local agriculture and Filipino farmers. Several agencies joined the “Sharmaine” trend, which humorously renamed an orange as Sharmaine, an avocado as Melanie, and a fly as Vanessa—characters popularized by TikTok creator BAET. The agency said it appreciated how Filipinos could turn ordinary things into sources of laughter, noting that a little humor could go a long way amid everyday challenges. READ: Sharmaine, Vanessa, Melanie: Who are they? Using the trend to amplify its advocacy, the BPI encouraged the public to continue […]...

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