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Starbucks Korea’s ‘Tank Day’ blunder sparks personal apology from Shinsegae boss
ASIA
🇨🇳 ChinaMay 26, 2026

Starbucks Korea’s ‘Tank Day’ blunder sparks personal apology from Shinsegae boss

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Originally published bySouth China Morning Post
Shinsegae Group chairman Chung Yong-jin on Tuesday apologised to the public in person, eight days after Starbucks Korea, run by the conglomerate, sparked controversy with its “Tank Day” marketing event, which critics say inappropriately referenced South Korea’s pro-democracy movement of the 1980s. “Regardless of the reason, the fact that we have hurt the hearts of our citizens carries a heavy responsibility,” Chung said during a press conference. “I will make no excuses. All responsibility for...

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