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Why is Ferrari facing such a backlash to its first electric car?
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๐Ÿ‡ฌ๐Ÿ‡ง United Kingdomโ€ขMay 27, 2026

Why is Ferrari facing such a backlash to its first electric car?

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Originally published byThe Guardian

The Italian marque has broken with the past with its four-door, โ‚ฌ550,000 Luce and traditionalists are furious

Ferrari is different from other carmakers, and so are its product launches. So revered is the company in its native Italy that among the first people to sit behind the wheel of its first electric vehicle were the countryโ€™s president, and the pope.

Yet judging by the backlash from investors, some critics and โ€“ inevitably โ€“ a horde of online commenters, the sportscar manufacturer may need help from a higher power if it is to win over its traditional fanbase.

The Luce (pronounced โ€œloo-cheyโ€, Italian for โ€œlightโ€) is priced for the super-wealthy, at โ‚ฌ550,000 (ยฃ476,000), with an electric motor for each wheel and the ability to get from zero to 100km/h in 2.5 seconds. But the design, led by the former Apple executive Jony Ive, has proven controversial. It is certainly unlike any Ferrari has made before.

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